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KMID : 1001320160430020111
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Social Welfare Policy
2016 Volume.43 No. 2 p.111 ~ p.134
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A Study on the Effect of Social Capital and Cultural Inclination on Donation Continuity
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Jin Gwan-Hun
Seo Young-Suk
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Abstract
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The purpose of this study is to investigate influencing factors on the continuity of individual donations by utilizing the social capital and the cultural inclination that can represent local society’s unique life style and culture. In other words, this study is based on the awareness of the fact that individual donations can be influenced by not only individual factors such as donation intention and donation motives but also by tangible and intangible assets including local society’s trust, norms and participation or cultural inclination. The subject of this study is general residents of Jeju who are at least 18 years dg age and who have donated before. I distributed 550 survey questionnaires and analyzed 540 data expect for 10 unanswered and incomplete questionnaires. The results are as follows. According to the analyzing results of social capital and cultural inclination on donations continuity, those two factors boost explanation power of donations continuity 2.5%-4.2% than analyzing only with social capital. Expecially, they increase the explanation power of donations continuity the highest. It confirms that cultural inclination is a useful variable in explaining donations continuity. Based on these positive analysis results, this study suggest practical strategies encouraging donations with social capital and cultural inclination’s points of view. Through this research, it verified that the more trust and social participation rate, vertical individualism and horizontal individualism ate high, the higher the donations continuity. This results suggests that social capital’s sub-components and cultural inclination are the influencing factors on donations continuity. Expecially, as it is confirmed that cultural inclination is a useful variable in explanation donations continuity, individual cultural inclination should be considered in order to encourage donations continuity.
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KEYWORD
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donation continuity, social capital, cultural inclination, trust, participation
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